I'm currently an associate UX Designer at JOSTL., London, leading the design and building of one-of-a-kind sports fan engagement experience from the ground up for millions of fans across the globe. Over the last three years here I have developed expertise in converting real-time data derived from sports data servers such as goal/OPTA into opinion and point-based questions that are then fed to our users in real-time through their feed either through the live-game experience or their feed. I've also honed my skills in gamification and personalization features that provide insight into what type of fan the user is.

I consider myself a generalist because my projects span the entire product design lifecycle—from discovery and market fit validation to iterative design, user testing, and QA during implementation.

Outside of work, you'll find me at Cex scanning the shop for a good find/ playing football when the weather's good/ scouring the streets of London for a hidden gem (food-wise)/ Watching anime till my eyes go sore/ playing cheap games on ps5 with my mates.